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Case Study Lakme

Sector: Beauty And Wellness
Sub-sector: Fmcg- Personal Care

Case Study Lakme Lakme was probably India's first beauty brand. Ahead of its times, Lakme tapped into what grew to be amongst the leading, high consumer interest segments in the Indian Industry - skincare and cosmetic products. Lakme has since then grown to be the market leader in the cosmetics industry in India.

Problem Statement
Lakme wanted a faster and deeper PAN India roll out and Franchising was chosen as an independent growth strategy by the company. The broader work category involved a Project Development plan as well as Marketing & recruitment of franchisees in a PAN India roll out plan.

Proposed Solution
Francorp has consulted Lakme in all stages of Franchise Development – starting from business model development to the execution with special emphasis on following aspects:

  • Concept verification & proof of concept
  • Benchmarking analysis
  • Recommendation for the business model

Impact Of The Engagement
Extension of Lakme from a product brand into a service brand and creating a business format for the service offering - thus making it more relevant to the consumer.