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Case Study Wills Lifestyle

Sector: Retail
Sub-sector: Apparels

Case Study Wills Lifestyle Wills Lifestyle, ITC's Apparel Retail arm, was setup as a chain of specialty stores providing the Indian consumer a truly 'International Shopping Experience'. Wills Lifestyle was named Superbrand 2009 by the Superbrands Council of India.

Problem Statement
The company already has presence in approximately 600 towns. The company intends to have the presence in 1,000 towns by 2014 and has identified Franchising as the growth strategy.

Proposed Solution
Francorp assisted the company in charting out a fresh franchise business model as well as standardize the existing business model for Wills lifestyle (Multi model approach) through a Full franchise development program.

Impact Of The Engagement
Francorp assisted the company in charting out a fresh franchise business model as well as standardize the existing business model for Wills lifestyle (Multi model approach) through a Full franchise development program.