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Case Study Golmaal Paratha

Sector: Food And Beverage
Sub-sector: Restaurant

Case Study Golmaal Paratha The Paratha Joint under the brand name of Golmaal Paratha was started by the Guru brothers - Vivek and Abhishek about 2 years back. Golmaal Parathas is a non-veg restaurant offering meals at affordable prices. The restaurant offers 99 types of parathas on the menu, as well as lassis, buttermilk, jaljeera etc. The brand has also introduced combo meals in its offering. Currently the brand has got 3 outlets in the city of Bangalore.

Problem Statement
The brand doing reasonably well in Bangalore wants to expand across South and West India.

  • Aims to have restaurants at good locations which will have enough walk-ins.
  • Scale-up operations – Deep penetration in the Indian markets; therefore evaluating "Franchising"
  • High brand recognition and recall
  • Sustainable growth oriented business model

Proposed Solution

  • Recommendations were given regarding all the 7 Ps – Product, Price, Place , Promotion, People, Process & Physical Evidence
  • Recommendations on the franchise offerings for Golmaal Paratha w.r.t area, investment, franchise fees, credit period, marketing, signage, renewal fees etc
  • Recommendations on roll out strategy and ideal franchise profile