New Delhi, July 13, 2011: Zinc n Rock, an innovative restaurant concept and a concern of Zinc Square Hospitalities serving high quality food in a relaxed and effervescent environment has engaged Francorp India, a part of Franchise India Group, which is Asia’s largest integrated Franchise and Retail Solutions Company for their strategic expansion.

Founded in 2010, Zinc n Rock from Trivandrum, Kerala has been recognized as a leader in quality service. It has creative menu serving international diversified meals of the highest quality that appeal to guests of all ages such as, secret recipe i.e. The Signature Dish – Frycassee Fried Chicken, innovative grilled chicken, burgers, yummy sandwiches, mocktails, smoothies, delicious desserts and many more. The brand has two models under the name, Zinc n Rock– a multi-cuisine casual dining restaurant and a QSR model.

Zinc n Rock is committed to build a successful franchisee channel through providing product combinations with their own blend and varieties with uniform in quality. Francorp India, the strategic business partner, will assure profitability through the proven formula of doing business, obviating investment on setting out the strategies. The franchisee will be benefitted with the expert inputs on diverse operational aspects of business, relevant training support on various critical aspects of products / services and business from the franchisor.

Commenting further Mr. Sandeep. E., Managing Partner, of Zinc Square Hospitalities said, “Zinc n Rock has a proven model. We have strong unit economics and a low cost to open, helping to generate strong cash-on-cash returns. Initially we are looking at unit franchisees of Casual Dining Restaurant and QSR models.”

“India is a country fraught with enormous opportunities in the F & B market. Restaurant/Food service market in India has witnessed tremendous growth in recent years. Changing demographics, rising income levels and increasing urbanization has also fueled market growth. The opportunity is ripe to tap the unorganized yet phenomenally growing Food & Beverage souk.” says, Mr. Gaurav Marya, Managing Director, Francorp India.      

About Francorp
Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britannica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 42 years.

About Franchise India
Franchise India is Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The Company has consulted for several major brands over these years like Videocon, HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions.
With its strategically formed divisions, Franchise India has created its own niche as the pioneers of the Franchise Industry and a small business authority.

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For further information, please contact:
Franchise India: Madhulika D Singh, Sr Manager - PR & Corporate Communications @ 09999747048
smadhulika@franchiseindia.net