Ohana Hospitality, renowned name in eastern India in hospitality business, has recently launched its first fast food concept, namely, YaYa’s (young & young adults). It is venturing into take away and delivery option joints throughout West Bengal and at a later stage on pan-India basis . To expand its presence across West Bengal, YaYa’s is taking franchising route with the expertise of Francorp. Francorp is a part of Franchise India Group, which is Asia’s largest integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele. YaYa’s promoters have extensive experience in international as well as in Indian market when it comes to F&B. To utilize the demand the Indian market offers, they foresee this line of business expanding which provides a platform to budding entrepreneurs of today as it grants higher growth options. YaYa’s products include vegetarian & non-vegetarian fast food – food on the go. The offering includes Hot Dogs, Burgers, Pizzas, Corn, Coke, Coffee, Juices. They have already tied up with best suppliers in the country to use and provide high quality ingredients/ products. The YaYa’s Express format would project Food on the go, quick response, fast order to delivery as their USP. The product mix is extensive and currently there are not many such formats which are offering this kind of variety under one roof in India. YaYa’s plan to position their stores in high footfall areas so as to attract and cash-in on the existing footfalls at high street and mall locations but ultimately format does have an outlook of being a neighborhood concept as the network and market grows in coming years. With aggressive roll out plans on cards, YaYa’s is putting 200-300 kiosks in next financial year. YaYa’s is looking forward to forging mutually rewarding partnerships with enthusiastic Franchisees. YaYa’s make you become part of a network of fast-growth profit joints driven by professionalism, quality, consistency, and a passion to deliver unbeatable excellence. YaYa’s are among the pioneers in the Indian hospitality industry in venturing into the take away and delivery joints which are on the verge of taking the market by storm as they have already done internationally. With a plug & play model, YaYa’s provide comprehensive support package to entrepreneurs to make best use of their entrepreneurial skills and aptitude. Commenting upon this association, Mr. Gaurav Marya, Managing Director, Francorp, said “This is one of such moves in the industry that go on to become landmarks in their sectors. We are looking forward to help YaYa’s with their franchisee model & roll-out plan for pan-India expansion program. Francorp feels privileged to associate itself with such a brand and has been given the mandate of developing a comprehensive franchise and distribution strategy. Take away and Delivery joints are going to be the future of the Hospitality industry with people not having the luxury of time to eat out any longer. No one is willing to pay a fortune and then wait for a dinner that can be packed in 15 minutes any more. YaYa’s have been the first to understand this market reality and as such are poised for an exponential growth in the years to come. “ About Francorp
Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britanica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 42 years. About Franchise India
Franchise India is Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions. With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority. For more details log on to http://news.franchiseindia.com/
For further information, please contact:
Franchise India: Payal Gupta@98113 90248/ gpayal@franchiseindia.net