Jaipur, March 14, 2011: Perfume Station by York Transnational Limited, a unique concept of a 100% perfume store announces its foray in franchising at 36th Edition of India’s biggest Multi-City Expo & Conference – FRO EXPO 2011 organized by Franchise India. FRO Expo 2011, India's national Franchise & Retail show embarking in Jaipur, Rajasthan on March 16th – 17th at the Birla Auditorium. In its 13th year, Franchise India is credited for being the first and most successful company in franchise solutions. Elaborating further, Mr. Sandeep Kapoor, CEO, York Transnational Limited said, “India is a country brimming with enormous opportunities for franchising and the market conditions are ripe for significant expansion in the FMCG domain. To capture the opportunity available and the enormous gap, we need to bring more minds to fulfil our vision. For our potential partners, the concept offers a high return on Investment, continuous support from us in terms of business development in terms of new products and brand building and an opportunity to grow rapidly with us in one of the fastest growing industries in India. With our stores running successfully in Jaipur, Jodhpur, Udaipur and Beawer we would now be opening minimum 8 more stores in Rajasthan in this year." Perfume Station is looking at entrepreneurs to capitalize on this lucrative opportunity and invest in a strong and proven business model under the central guidance and support of the experience Perfume Station management. York Transnational Limited is a Hong Kong based professionally managed company which has 16 Years of experience in Perfume Industry with international presence in 15 countries including Russia, Singapore, USA, Ukraine and Mexico. It has been nearly 10 months since the exclusive direct retail channel – Perfume Station has been created in India starting from Jodhpur. With a deep understanding of the Indian perfume market, the product array is accessible with high value for money within an average range of INR 250 to INR 1500 and the collections include more than 100 SKUs with special ranges for men, women and children. The current geographical presence is limited to 5 operational stores in Jodhpur, Jaipur, Beawar, Udaipur and Ahemdabad with a strong logistic and supply chain management. At present, the company is operating on standalone format however, intends to follow both the standalone and kiosk model while penetrating more markets. Commenting further, Mr. Gaurav Marya, President, Franchise India said, “With higher disposable incomes and living standards, India consumers have begun to splurge with aplomb, to be upbeat with the latest. This rise in the discretionary expenditure has led to colossal shift in average Indian consumption basket. FRO 2011, Jaipur is a massive prospect for Perfume Station to get the maximum out of the changing trend in the Indian society.” About Franchise India Franchise India is Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like Café Jubilee, Sbbaro, SportyBeans, AgriMart, Peter England, Barista, Booster Juice, Videocon, Perfect Wellness, Satya Paul, Bwitch, HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, and Rosebys, Next, Welhome and more, through media, advisory and exhibitions. With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority. For further information, please contact:
Franchise India: Madhulika D Singh, Sr Manager - PR & Corporate Communications @ 09999747048
smadhulika@franchiseindia.net