Francorp, world's largest franchise consulting company, began its operations in India early last year being a part of Franchise India Group, Asia’s largest integrated franchise and retail solutions company. Being unscathed by the recession last year, Francorp proved to be a leader in franchise consulting in the domestic market by consulting over 120 brands in a short span of one year, offering a comprehensive development of the franchise programs by providing feasibility studies, strategic planning, operations, legal and franchise marketing consultancy. Marketing the opportunities to the right investors is most critical in the business of franchise expansion. Thus, the roll outs should be even more prominent through credible mediums. Capitalizing on the upcoming FRO series in Kolkata happening on April 10^th -11^th ’10 at Hotel Swabhumi, Francorp is all set to roll out three of its client’s franchise models, which are not only the innovative concepts but also belong to the most potential industries in the franchise sector – namely Yaya’s, E-Teenz and Iken Braingym. FRO comprises of franchise expositions, knowledge forums and multiple networking opportunities forming an ideal platform for serious business visitors to discover a variety of unique business concepts showcasing Indian & International innovative Franchising & Retail ideas. Yaya’s Food Cart is a unique hassle-free fast food take away kiosks all set to expand through India at various high footfall spots like hyper-marts and malls. The food and beverages industry contributes a chunk of 12% market share in the total franchise sector. Belonging to this aggressive industry the concept offers multiple cuisine snacks under one roof, tapping larger audience for maximized business. E-Teenz, a retail venture of Dhananjai Apparels has established a strong market presence with firm brand positioning. By offering affordable pricing, E-Teenz is a value-brand that ranges the latest trends including the licensed Popeye, the Sailor Man and Friends characters to meet children’s fancy of 2-14 yrs of age. Apparel sector being equally prominent in the league contributes a share of 12% in the overall franchise sector and is further growing at a high pace. Iken Braingym, part of Mexus Education, is a unique education model based on innovative e-learning that taps the learners from 2 to 30 yrs of age. It involves the learners actively to discover and understand unlike others following conventional training process. The education sector is the major donor in the booming franchising in India at a staggering 30% share. Total Indian franchise market estimates at US$7.2 billion and is poised to reach at an astounding US$20 billion by 2013, growing at the rate of 38% per annum in India. With franchising catching becoming the most viable business option, investors look for low-risk and high-return business models securing long term profitability. Commenting on this occasion, Ms. Venus Barak, Vice President, Francorp, said “Franchising lies at the core of expansion for branded businesses. Today new businesses are adapting and responding to current and future market trends and needs, I am happy to express our delight to have worked for IKEN BRAINGYM by MEXUS Education, E-TEENZ and YAYA’s who represent innovative & interactive education, quality and branded value category kids apparel and quick service fast food respectively. The strategies for our clients are built keeping the franchisee entrepreneurial skills and the brand ideology at centre. Kolkata is a high prospect market representing the broader eastern region and I am looking forward for an effective launch of our clients.” Providing strategic planning, legal, operations and marketing consultancy, Francorp is the first and only firm to offer comprehensive franchise consulting and development services under one roof. About Francorp
Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britanica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 42 years. About Franchise India
Franchise India is Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions. With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority. For further information, please contact:
Franchise India: Payal Gupta@98113 90248/ gpayal@franchiseindia.net
Or visit www.francrop.in; www.franchiseindia.net, www.franchiseindia.com