THE FRANCHISING WORLD FORECASTS THE INDIAN FRANCHISE INDUSTRY TO GROW BY 35%

Releases Top 100 franchise opportunity brands in India
The reports features top franchising brands in established, emerging, debutant and international categories in the country

The report extensively showcases top brands in the franchise industry of India under four different categories - Established, Emerging, Debutant and International. The report features some of the established brands as well as new emerging brands to look forward to in the franchising industry.

The report covers all the existing franchise opportunities in the country and features across sectors like Education, F&B, Health, Automobile, Financial, Fashion, Logistic and Travel. The annual survey has considered more than 1000 franchise brands in the country which included national and international brands to come out with the detailed findings.

According to the report, the growth of the franchise industry in the country is pegged at 35% and will continue to grow at the same pace for some years to come. The report further establishes that franchising is amongst the most viable mediums for brands to expand and tap the vast Indian consumer market across segments.

Speaking on the report, Mr. Gaurav Marya, Managing Director, Francorp, said, “Franchise industry in the country has been growing at a positive rate and most of the brands have been opting for the franchise route to tap the vast Indian consumer market. Our report features brands from varied backgrounds starting from an established, international, national to emerging, these findings of the report re-establish the fact that franchise is the next route of growth for brands in the country.”

Highlight of the report:

• New education concepts are expecting a growth of 30-35% where as established concepts anticipate a 1-15% growth in terms of extending their franchise network in 2010-11
• Fashion and lifestyle franchising is expected to grow at 27% in 2010-11
• Food and Beverage Industry Growth is expected 45% for new market penetration through franchising
• The outlook for healthcare and wellness is at 25% growth in 2010-11

Franchising World Top 100 Franchise opportunity categories:

Established: This category of the survey focuses on the brands which have been in franchising for more than 10 years and are well established. The brands in these categories are well established and are industry leaders who have contributed to the growth of the franchising industry in the country. Few brands which feature in these categories are Amul, JK tyre, Kwality Raymonds, VLCC, NIIT, Next and Tanishq.

Emerging: The emerging category features the new and vibrant brands that are on the verge of becoming bigger brands. This category comprises the brands which have shown a positive growth in the last couple of years which include brands from various sectors like F&B, Financial, logistics etc. Safeexpress, ICICI securities, Kodak, Gitanjali, Cox&Kings and Amara raja are few of the brands which are part of emerging categories.

Debutant: This category features brands which are relatively new and have new concepts and ideas for growth. These brands are expected to grow exponentially in the future. Most of the brands in these categories were launched in 2009 and have registered a phenomenal growth in a very short span of time. The most interesting trend in this category is that most of the brands were launched by prominent names in the industry and are far more flexible in terms of territory allocation, negotiation and other factors which attract a first time franchisee few of the brands under these categories are Reliance world, NIIT-eguru, pidilite, DTDC pluspoint, 3M etc.

International: This category features some of the international brands which have opted for the franchise model for growth in the country; these brands have their presence in the country for more than 10 years and have a proven success record. F&B sector has seen some of the international brands penetrating the Indian market, international brands have shown highest growth in the Indian market.Addidas, Pizza Hut,Samsonite,Nokia,Subway,Levi’s and baskin robins are few of the brands which are part of the international category of the survey.