GOOD THINGS CONSULT FRANCORP FOR ADVICE FOR ITS PAN-INDIA EXPANSION

Established in 1998, Good Things has been into cotton garments and now the company is focusing on formal wear by venturing into fabrics such as silks, poly silks, and south cottons. With the vision to provide supreme quality hand embroidered, machine embroidered, and printed garments at the most economical prices, the company has created a niche in the women wear market. The company ventured in to franchising and also exp success primarily in terms of product sales. To streamline and standardized the format the operational challenges, the company has joined hands with Francorp to expand its presence across India. Francorp is a part of Franchise India Group, which is Asia’s largest integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele.
Good Things has become a popular brand in the Indian ethnic wear market with 20 outlets to its credit at major towns including Bangalore, Mumbai, Chandigarh, Faridabad, Gurgaon, Delhi, and Ghaziabad. The determined design team consists of innovative fashion professionals from top design institutes who have been consistently coming up with fresh and fashionable cotton wear to cater to the brand’s young clientele. The ultimate in mix and match, they showcase new colour combination, prints and styles to allow customers to choose from their wide collection. The company plans to expand its existing operations through franchise route. Being focused now on franchising its retail operations and concentrating on design and production capabilities, the company is also envisaging conversion of its company owned outlets also into franchise.
Commenting upon this association, Mr. Gaurav Marya, Managing Director, Francorp, said, “We are delighted to be associated with Good Things. It has plans to spread out its retail operations to reach 100 stores within the next five years and have targeted a turnover of Rs.100 crores. Though the company is willing to join hands with potential investors, it still plans to offer franchise to only those investors who will show active interest in regular operations of the stores and maintain quality standards set by the company. With this rationale, the company is inviting serious investors who would like to be a part of the success story of Good Things. The brand has significant recall and has a loyal customer base. Keeping in mind the changing requirements and preferences of Indian working women and the growing disposable income levels, Good Things now wants to replicate the success of its existing stores and is looking for expansion across the country. We are looking forward to help them with their franchisee model & roll-out plan for pan-India expansion program and also provide marketing support, legal documentation, & help with recruitment of franchisee.”
About Francorp
Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britanica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 42 years.
About Franchise India
Franchise India is Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions. With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority.
For more details log on to http://news.franchiseindia.com/
For further information, please contact:
Franchise India: Payal Gupta- PR & Corporate Communication Strategist @98113 90248/ gpayal@franchiseindia.net

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