Franchising in India - An Emerging Trend

Grown from a questionable format to an admissible mode of business expansion in India
Pioneering companies proved that franchising can work in any market/ country
Brought a graphic change in over-all working culture in the business
Technology and internet are helping at both ends:
- To create the awareness about new products & services, and
- Enabled high consumer servicing allowing fast proliferation of worthy concepts & products
Revolutionary year - 2010,
- Booming entrepreneurship: 1800 Home Grown Franchisors & 2,00,000 Franchisees
- 85% success rate in franchising Vs. 90% failure in self start ups
- Franchise industry estimation has towered up to over US$ 7 billion
- Highest retail outlet density in the world to up to approx. 12 million
- Remains the best entry & expansion strategy
- SMEs are the key economy drivers
- Employs over 97,00,000 employees directly or indirectly