Brownie Xpress with a wide range of delicious brownies, chocolate cups, ice creams and shakes is all set to roll out its spread PAN-India through franchising route under Francorp banner. With Francorp’s expertise, Brownie Xpress will reach out to its target customers who are young urban male-female, working in a corporate and also independent, trendy, exploring and socializing. Francorp is a part of Franchise India Group, which is Asia’s largest integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele. Brownie Xpress has special ingredients and mixes to its credit in concurrent with bulk supply to corporate and households across Chennai, Bangalore, Kolkata, Hyderabad and Delhi. With its extensive menu which includes regular brownie, eggless brownie, molten, brownie filled chocolates, soft centred chocolates, brownie filled pancakes, brownie topped milkshakes, brownie topped hot chocolate drinks, ice cream combos and fresh chocolate cups, Brownie Xpress lays a huge variety of Brownie Products with taste & quality. Its products have struck the right note amongst consumers in Bangalore and have become a runaway hit. To leverage the goodwill garnered in that market, Brownie Xpress now intends to go for expansion spree by consulting Francorp to open franchise outlets in South India followed by North India. There is certainly a huge demand growth for cakes and pastries in Indian market as trends changing every now and then but with a unique concept like such which requires low investment with easy start up and best quality product, it’s further expands opportunities for budding entrepreneurs through retailing, affiliate partnership & franchising for betterment of economies of scale at operational level. Francorp will assist Brownie Xpress in establishing feasibility of the concept; propose a sustainable business model for future, also positioning, financial assessment of the franchise business, franchisee profiling, potential market & roll out strategy. Commenting upon this association, Mr. Gaurav Marya, Managing Director, Francorp, said, “I’m excited to work with Brownie Xpress for its expansion program. Since it plays inevitable part in young generation life, there is immense growth in such market. The total baked products market in India increased from INR 4829 Crores in 2004 to INR 6320 Crores in 2009. The CAGR in baked products market from 2004 – 2009 is 5.5% where pastries and Cakes have a higher CAGR because of lower base and new varieties of products. Brownie Xpress - retail formats will fall into the category of unpacked cakes. Our client has aggressive plans of expanding its operations in which Francorp has a role to play. Francorp is working to suggest a good strategy for franchising the retail outlets across India. Given its extensive understanding of the bakery food trade, I feel assured of Brownie Express becoming one of the most attractive cake food retail opportunities in a very short span of time. Francorp feels privileged to associate itself with such a brand and has been given the mandate of developing a comprehensive franchise and distribution strategy.” About Francorp
Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britanica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 42 years. About Franchise India
Franchise India is Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions. With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority. For more details log on to http://news.franchiseindia.com/ For further information, please contact:
Franchise India: Payal Gupta- PR & Corporate Communication Strategist @98113 90248/ gpayal@franchiseindia.net