IKEN Braingym is the flagship brand under the aegis of which Mexus Education to delivers its interactive learning content, learning centres and services. Mexus Education is an education innovations enterprise of the Bilakhia Group started in 2008. The company is helmed by Engineers from IIT Mumbai. Mexus is making its first entrance ever into franchising to expand its presence across India with the help of the Francorp expertise. Francorp is a part of Franchise India Group, which is Asia’s largest integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele. Iken Braingym, a state-of-the-art learning centre developed by Mexus Education offers technology enabled and self-learning course modules for age groups 3 to 30 yrs. Course content is delivered through modern technology and a ‘hands-on’ methodology that includes learning with the help of films, animations, games, toys, demo kits, project work, case studies, outdoor activities and many more. Iken Braingym is a unique education model based on activity & technology based learning. These learning tools facilitate collaborative & community learning and self-analysis as students not just learn their lessons but begin to analyze why and how of things. Iken Braingym also follows a distinctive real-time performance tracking mechanism for instant results and thus much greater customer satisfaction. The foundation of Mexus is a belief that learning is most effective when it is personalized, entertaining, voluntary and involves active participation by the students. It is this thought that has inspired Mexus to design innovative learning solutions and tools with an able team of over 300 professionals from premier science and management institutes in India. Commenting upon this association, Mr. Gaurav Marya, Managing Director, Francorp, said, “The education market that our client wishes to address is estimated to be INR 1000 Crs in 2008 (in Vocational training). Mexus is committed to create a new wave in the domain of education by providing end to end solutions for content, methodology, delivery technology and assessment. These learning tools facilitate collaborative learning and self-analysis as students not just learn their lessons but begin to analyze the Whys and Hows of things. We are looking forward to help them with their franchisee model & roll-out plan for pan-India expansion program and also provide marketing support, legal documentation, & help with recruitment of franchisee. Mexus will help franchises for centre set-up, Marketing support, Recruitment & Training support and after sales & service support etc.” About Francorp
Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopaedia Britannica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 42 years. About Franchise India
Franchise India is Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions. With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority. For more details log on to http://news.franchiseindia.com/ For further information, please contact:
Franchise India: Payal Gupta- PR & Corporate Communication Strategist @98113 90248/ gpayal@franchiseindia.net